by michaeltroina | Jan 3, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
There are many marketing analysis tools available to marketers in all fields. These tools vary in the sense that some are free and others charge subscription fees. They also differ in the variety of features they make available. With so many options to choose from,...
by michaeltroina | Dec 10, 2020 | Marketing Analytics, Michael Troina
Marketing analytics helps businesses know the effectiveness of their advertising strategies. Unfortunately, most marketers don’t see any value in these valuable statistics. The only metric they care about is how much they are spending. The flaw in this strategy is...
by michaeltroina | Nov 13, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
Data analytics are continuing to place prominence when it comes to enhancing sales and customer experience. However, a considerable number of companies are yet to leverage marketing analytics capabilities. Factors such as lack of domain expertise and untrained...
by michaeltroina | Oct 19, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
When it comes to marketing success or failure, assumptions are not sufficient. It is essential to know statistically what is working and what is not. In an era where the scrutiny of marketing’s Return on Investment (ROI) is on the rise, instant and accurate results...
by michaeltroina | Sep 22, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
We know that marketing is a mix of art and science. Marketing analytics is what forms the science part of marketing. Understanding marketing analytics can be a daunting experience and can deter even the most focused marketers, however, there are ways to break down the...
