by michaeltroina | Apr 6, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
Marketing analytics is defined as the practice of analyzing, studying, measuring, and managing the performance of a specific marketing strategy to maximize its effectiveness, identify opportunities for improvement and enhance the return on investment. That said,...
by michaeltroina | Mar 9, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
Companies can optimize profit-generating activities by understanding marketing trends. Here are a few things to keep in mind for 2021. Privacy Customers want to understand the types of data that websites collect. Technologically literate individuals know that...
by michaeltroina | Feb 4, 2021 | Blog, Marketing Analysis, Marketing Analytics, Michael Troina
Analytics has been a big buzzword for several years now. Many people don’t quite understand them. But the truth is, analytics is all about making data useful. Useful data analytics tell companies about their customer base, their stores, online presence, and...
by michaeltroina | Jan 3, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
There are many marketing analysis tools available to marketers in all fields. These tools vary in the sense that some are free and others charge subscription fees. They also differ in the variety of features they make available. With so many options to choose from,...
by michaeltroina | Dec 10, 2020 | Marketing Analytics, Michael Troina
Marketing analytics helps businesses know the effectiveness of their advertising strategies. Unfortunately, most marketers don’t see any value in these valuable statistics. The only metric they care about is how much they are spending. The flaw in this strategy is...
by michaeltroina | Nov 13, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
Data analytics are continuing to place prominence when it comes to enhancing sales and customer experience. However, a considerable number of companies are yet to leverage marketing analytics capabilities. Factors such as lack of domain expertise and untrained...
