by michaeltroina | Jun 2, 2021 | Blog, Marketing Analysis, Marketing Analytics, Michael Troina
Analytics are crucial in making sure that marketing campaigns go smoothly. However, it’s easy for seasoned marketers to make mistakes that affect the data they are getting or the data they have already received. This can cause marketing campaigns to go horribly...
by michaeltroina | Apr 30, 2021 | Blog, Marketing Analysis, Marketing Analytics, Michael Troina
The last decade has seen a surge in the growth of podcasting. The rising demand for on-demand content fueled the appetite for podcasting. Moreover, this decade has seen smartphones adopted by a greater population. Content creators made podcasts their preferred medium...
by michaeltroina | Apr 6, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
Marketing analytics is defined as the practice of analyzing, studying, measuring, and managing the performance of a specific marketing strategy to maximize its effectiveness, identify opportunities for improvement and enhance the return on investment. That said,...
by michaeltroina | Mar 9, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
Companies can optimize profit-generating activities by understanding marketing trends. Here are a few things to keep in mind for 2021. Privacy Customers want to understand the types of data that websites collect. Technologically literate individuals know that...
by michaeltroina | Feb 4, 2021 | Blog, Marketing Analysis, Marketing Analytics, Michael Troina
Analytics has been a big buzzword for several years now. Many people don’t quite understand them. But the truth is, analytics is all about making data useful. Useful data analytics tell companies about their customer base, their stores, online presence, and...
by michaeltroina | Jan 3, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
There are many marketing analysis tools available to marketers in all fields. These tools vary in the sense that some are free and others charge subscription fees. They also differ in the variety of features they make available. With so many options to choose from,...
