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Michael Troina's Blog

Integrating Analytics Into Your Marketing Strategy

Integrating Analytics Into Your Marketing Strategy

Analytics has been a big buzzword for several years now. Many people don’t quite understand them. But the truth is, analytics is all about making data useful. Useful data analytics tell companies about their customer base, their stores, online presence, and more. One of the most critical applications of the information gleaned from data analytics is in marketing.

Best Tools for Marketing Analytics

Best Tools for Marketing Analytics

There are many marketing analysis tools available to marketers in all fields. These tools vary in the sense that some are free and others charge subscription fees. They also differ in the variety of features they make available. With so many options to choose from, one has to consider which one is the right tool for their purpose. Some devices are ranked highly in reviews.

Marketing Analytics Strategies to Improve Your Business

Marketing Analytics Strategies to Improve Your Business

Marketing analytics helps businesses know the effectiveness of their advertising strategies. Unfortunately, most marketers don’t see any value in these valuable statistics. The only metric they care about is how much they are spending. The flaw in this strategy is that it limits business growth and undermines the proper purpose of analytics. Here are some proper ways to use marketing analytics to their full potential.

Marketing Analytics Techniques You Need to Know

Marketing Analytics Techniques You Need to Know

Data analytics are continuing to place prominence when it comes to enhancing sales and customer experience. However, a considerable number of companies are yet to leverage marketing analytics capabilities. Factors such as lack of domain expertise and untrained employees could be preventing such companies from utilizing marketing analytics.

How to Maximize Success From Marketing Analytics

How to Maximize Success From Marketing Analytics

When it comes to marketing success or failure, assumptions are not sufficient. It is essential to know statistically what is working and what is not. In an era where the scrutiny of marketing’s Return on Investment (ROI) is on the rise, instant and accurate results are needed to make informed decisions. But how can marketing performance be measured instantaneously?

A Beginner’s Guide to Marketing Analytics

A Beginner’s Guide to Marketing Analytics

We know that marketing is a mix of art and science. Marketing analytics is what forms the science part of marketing. Understanding marketing analytics can be a daunting experience and can deter even the most focused marketers, however, there are ways to break down the concept to a more manageable level.

How AI Can Improve Artificial Intelligence in Market Analysis

How AI Can Improve Artificial Intelligence in Market Analysis

The advancements in artificial intelligence have enabled many industries to gain insight into patterns of behavior they have never previously had access to. This is an invaluable tool for the sales and marketing industry. With over seven million online retailers and approximately half a million brick and mortar stores, the very lifeblood of a brand’s survival depends on attracting and keeping customers. Artificial intelligence has moved beyond the point of mass-marketing in order to get inside the minds of shoppers. Analytics is the new focus group.

Marketing Analysis: Explained

Marketing Analysis: Explained

The best way to enter an industry or niche is to analyze it, but many companies make the mistake of beginning a business without understanding its existing marketing conditions. Businesses benefit from finding out the threats, opportunities, and strengths of the...

Improving Your Marketing Analytics Post-Covid19

Improving Your Marketing Analytics Post-Covid19

Businesses are cutting expenses wherever possible to reduce the effects of the coronavirus pandemic. This reduction in costs includes advertising and marketing analytics. As marketers reinvent and adapt to the changes in consumer spending and limited budgets,...