by michaeltroina | Dec 10, 2020 | Marketing Analytics, Michael Troina
Marketing analytics helps businesses know the effectiveness of their advertising strategies. Unfortunately, most marketers don’t see any value in these valuable statistics. The only metric they care about is how much they are spending. The flaw in this strategy is...
by michaeltroina | Nov 13, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
Data analytics are continuing to place prominence when it comes to enhancing sales and customer experience. However, a considerable number of companies are yet to leverage marketing analytics capabilities. Factors such as lack of domain expertise and untrained...
by michaeltroina | Oct 19, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
When it comes to marketing success or failure, assumptions are not sufficient. It is essential to know statistically what is working and what is not. In an era where the scrutiny of marketing’s Return on Investment (ROI) is on the rise, instant and accurate results...
by michaeltroina | Sep 22, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
We know that marketing is a mix of art and science. Marketing analytics is what forms the science part of marketing. Understanding marketing analytics can be a daunting experience and can deter even the most focused marketers, however, there are ways to break down the...
by michaeltroina | Aug 24, 2020 | Marketing Analysis, Marketing Analytics, Michael Troina
The advancements in artificial intelligence have enabled many industries to gain insight into patterns of behavior they have never previously had access to. This is an invaluable tool for the sales and marketing industry. With over seven million online retailers and...
by michaeltroina | Jun 29, 2020 | Blog, Marketing Analysis, Michael Troina
The best way to enter an industry or niche is to analyze it, but many companies make the mistake of beginning a business without understanding its existing marketing conditions. Businesses benefit from finding out the threats, opportunities, and strengths of the...
