How AI Can Improve Artificial Intelligence in Market Analysis
The advancements in artificial intelligence have enabled many industries to gain insight into patterns of behavior they have never previously had access to. This is an invaluable tool for the sales and marketing industry. With over seven million online retailers and approximately half a million brick and mortar stores, the very lifeblood of a brand’s survival depends on attracting and keeping customers. Artificial intelligence has moved beyond the point of mass-marketing in order to get inside the minds of shoppers. Analytics is the new focus group.
Marketing Analysis: Explained
The best way to enter an industry or niche is to analyze it, but many companies make the mistake of beginning a business without understanding its existing marketing conditions. Businesses benefit from finding out the threats, opportunities, and strengths of the...
Improving Your Marketing Analytics Post-Covid19
Businesses are cutting expenses wherever possible to reduce the effects of the coronavirus pandemic. This reduction in costs includes advertising and marketing analytics. As marketers reinvent and adapt to the changes in consumer spending and limited budgets,...
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